Are you attracting customers to your website? How many people have found you, searched for you and visited your website in the last 30 days?
If you do not know the answer to these simple questions, then you need to read this simple short blog post.
When optimising a website to generate more leads and find more traffic, how do we know if it working? A simple but very valid question, but one that is very important and often overlooked. Did you know that Google provide us with some great free tools and training to help you understand just this type of scenario.
Tools like Google Analytics can monitor every page of your website and give you some great valuable information. Things like the top pages visited, new users, returning visitors, time spent on a page, search queries used to find you and you can set up goals for eCommerce and landing pages. All of this is free to use and implement and they also offer free training to make sure you are getting the most form using these tools.
Another great tool from Google is their Search Console tool, a friendly tool that allows you to add your website to Google and let it know its there and can be found. It shows key performance metrics and lets you see how many pages Google has indexed and included in their search results. It can also warn you of errors on your website and help you find out what you need to do to fix them.
Try using these tools today, add them to your website and start to understand if what you are doing is working and getting results. At least you should have some visibility and the ability to see your efforts are making a difference.