Sometimes it’s not about getting on page 1 of Google, it is about getting found easily by your customers.
In the race to get our websites optimised and ranked on all the major search engines, sometimes we lose our way and get blinded by trying to get on page 1.
Search Engine Optimisation is about getting your brand, service or products found more easily and allowing your customers to search for you with terms that you would not have necessarily thought about.
This is why you need to start widening your SEO strategy and look at leveraging the power of Google My Business, Bing Places , Google Images and Social Media.
You will acquire far more customers if you can be found on 10 pages for 10 different search terms on a search engine, rather than on page 1 for 1 term.